Purpose – The objective of this article is to determine the usage and application of logistic regression analysis in the marketing literature by comparing the market positioning of prominent marketing journals. Design/methodology/approach – In order to identify the logistic regression...

Gain a comprehensive understanding of the development of entrepreneurship across Eastern Europe Throughout Eastern Europe, post-Communist countries transitioning to market-based economies are obtaining a variety of results due to diverse policy approaches. When Economies Change Hands evaluates...

This paper attempts to fill the knowledge gap in the area of foreign direct investment (FDI) research in the regions of Caucasus and Central Asia. Various dimensions of FDI were analyzed from a comparative perspective drawing on a number of selected case studies of inward investors in Georgia...

The South African tourism industry is expected to develop substantially over the next five years owing to anticipated high tourism market growth rates. However, tourism demand is subject to a host of uncontrollable factors which are difficult to measure and project. Despite this fact the tourism...

Presents the structural changes taking place in the international airline industry and the progression of changes in airline marketing strategies in global markets. Discusses major criteria for survival as well as an analysis of the future of the industry. Highlights specific marketing...

The purpose of this article is to explore the methodological framework used for comparative marketing systems studies. To this end, a comprehensive literature search was carried out to describe and evaluate the comparative marketing studies undertaken to date. An attempt is also made to identify...

The Middle East and North Africa is often viewed as a monolithic, homogeneous mass market. Of course this is not a true picture of the region and its people. At one extreme is Saudi Arabia with few people but tremendous oil wealth, and a small, although growing base for an industrial society. At...

Introduction As Gabriel said, “There can be little doubt that the inexorably widening gulf between the standards of living of the rich nations and the abject misery of the poor nations represents … the most portentous challenge of our time”. To date several explanations have been proposed...

Past studies indicate that there is a close relationship between spread of credit card usage in a country and its stage of socio‐economic development. With increased level of socio‐economic and technological development, credit card usage particularly increases in developing countries....