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World food marketing systems

Kaynak, Erdener (ed.) - 1986

Persistent link: https://www.econbiz.de/10000689960

Service industries in developing countries

Kaynak, Erdener (ed.) - 1986

Persistent link: https://www.econbiz.de/10000709561

A comparative analysis of advertising practices in unlike environments : a study of agency-client relationships

Ghauri, Pervez N.; Kaynak, Erdener - 1986

Persistent link: https://www.econbiz.de/10000715766

Comparative marketing systems

Kaynak, Erdener (ed.); Savitt, Ronald (contributor) - 1984

Persistent link: https://www.econbiz.de/10000043939

International business in the Middle East

Kaynak, Erdener (ed.) - 1986

Persistent link: https://www.econbiz.de/10000086101

Life-style orientation of rural US and Canadian consumers : are regio-centric standardized marketing strategies feasible?

Harcar, Talha; Kaynak, Erdener - In: Asia Pacific journal of marketing and logistics 20 (2008) 4, pp. 433-454

Persistent link: https://www.econbiz.de/10003781693

Customer-based brand equity for global brands : a multinational approach

Atilgan, Eda; Akinci, Serkan; Aksoy, Safak; Kaynak, Erdener - In: Journal of euromarketing 18 (2009) 2, pp. 115-132

Persistent link: https://www.econbiz.de/10003882147

Measurement of tourism market potential of Croatia by use of Delphi qualitative research technique

Kaynak, Erdener; Čavlek, Nevenka - In: Journal of East-West business 12 (2006) 4, pp. 105-123

Persistent link: https://www.econbiz.de/10003465438

An integrative framework linking brand associations and brand loyalty in professional sports

Kaynak, Erdener; Salman, Gulberk Gultekin; Tatoğlu, Ekrem - In: The journal of brand management : an international journal 15 (2007/08) 5, pp. 336-357

Persistent link: https://www.econbiz.de/10003699477

Eastern European marketing systems and Western marketing research voids : a research agenda

Kaynak, Erdener; Samli, A. Coskun - In: Journal of business research : JBR 14 (1986) 2, pp. 109-116

Persistent link: https://www.econbiz.de/10003617936

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