Haliun, Sharmuud; Cho, Seong Do - In: Journal of marketing and consumer behaviour in emerging … (2015) 1, pp. 4-14
The economy of Mongolia has been growing, especially due to imports growing more than exports. The purpose of this study is to examine the impact of a Korean country-of-origin on Mongolian consumer product evaluation and purchase intention using a Korean laptop. Specifically, this study tested...