This book provides the latest empirical research findings on how sustainable development can work not just for organizations, but for the global economy as a whole, covering various fields, including economics, finance, and marketing; operations management; communication sciences; sociology; and...

This chapter examines the importance and development of competitive advantages amongst ecopreneurial firms, by examing 64 enterprises in Germany, Austria and Switzerland. The chosen enterprises fulfilled two prerequisites: they have made solutions for ecological problems to its core business,...