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Decomposable regression models in the analysis of market potentials
Bass, Frank M. - In: Management science : journal of the Institute for … 17 (1971) 8, pp. B485-B494
Persistent link: https://www.econbiz.de/10001879283
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Factors affecting the distribution of product and geography influence in marketing decision making for the multinational firm
Bryant, Mary Lou - 1973
Persistent link: https://www.econbiz.de/10001957431
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Kapitalistisches Marketing und monopolistische Absatzmarktgestaltung
Hartig, Hans-Jürgen; Uhlig, Karl-Heinz - In: Wirtschaftswissenschaft 27 (1979) 8, pp. 980-988
Persistent link: https://www.econbiz.de/10002644740
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The generalized market area problem
Lowe, Timothy J.; Hurter jr., Arthur P. - In: Management science : journal of the Institute for … 22 (1976) 10, pp. 1105-1115
Persistent link: https://www.econbiz.de/10002390783
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Marketing decision making : a model-building approach
Lilien, Gary L.; Kotler, Philip - 1983 - Rev. ed.
Persistent link: https://www.econbiz.de/10002236373
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Fitting branch locations, performance standards, and marketing strategies to local conditions
Clawson, C. Joseph - In: Journal of marketing 38 (1974) 1, pp. 8-14
Persistent link: https://www.econbiz.de/10002005493
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Gebiedsanalyse als hulpmiddel van de afzetpolitiek
Zwan, A. van der - In: De economist : Netherlands economic review ; quarterly … 115 (1967) 2, pp. 231-242
Persistent link: https://www.econbiz.de/10003009251
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Management experience with applications of multidimensional scaling methods : preliminary research report
Taylor, James R. - 19XX
Persistent link: https://www.econbiz.de/10002912033
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Market mechanics : a study to measure the effect of marketing instruments on the market position of fast-moving consumer goods
Stöwsand, Heino; Wenzel, Wilfried - In: Journal of business research : JBR 7 (1979) 3, pp. 243-257
Persistent link: https://www.econbiz.de/10002883417
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International marketing
Goldstucker, Jac L. - 1972
Persistent link: https://www.econbiz.de/10013395413