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Meffert, Heribert
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133
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109
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95
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76
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75
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74
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67
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66
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66
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64
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63
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60
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60
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59
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58
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57
Kind, Hans Jarle
56
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55
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54
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54
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54
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54
Vives, Xavier
54
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53
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51
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51
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51
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51
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50
Van Reenen, John
50
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49
Duso, Tomaso
48
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48
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47
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47
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47
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41
Advertising content
Anderson, Simon P.
;
Renault, Régis
- In:
The American economic review
96
(
2006
)
1
,
pp. 93-113
Persistent link: https://www.econbiz.de/10003311765
Saved in:
42
The impact of direct-to-consumer advertising on pharmaceutical prices and demand
Dave, Dhaval
;
Saffer, Henry
-
2010
Persistent link: https://www.econbiz.de/10003968706
Saved in:
43
The cost of ignorance : reputational mark-up in the markte for Tuscan red wines
Persson, Karl Gunnar
(
contributor
);
Sharp, Paul
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003497841
Saved in:
44
Advertising, information, and prices - a case study
Glazer, Amihai
- In:
Economic inquiry : journal of the Western Economic …
19
(
1981
)
4
,
pp. 661-671
Persistent link: https://www.econbiz.de/10003560914
Saved in:
45
Advertising, free-riding, and price differences in the market for prescription drugs
Linnosmaa, Ismo Erkki
- In:
The B.E. journal of economic analysis & policy
8
(
2008
)
2
,
pp. 1-35
Persistent link: https://www.econbiz.de/10009549136
Saved in:
46
Effects of quality and price appeals on consumers' internal reference prices and quality perceptions
Shirai, Miyuri
- In:
Modern economy
5
(
2014
)
8
,
pp. 831-840
Persistent link: https://www.econbiz.de/10011285053
Saved in:
47
Advertising expenditure and consumer prices
Rauch, Ferdinand
- In:
International journal of industrial organization
31
(
2013
)
4
,
pp. 331-341
Persistent link: https://www.econbiz.de/10009773873
Saved in:
48
Impact of direct-to-consumer advertising on pharmaceutical prices and demand
Dave, Dhaval
;
Saffer, Henry
- In:
Southern economic journal
79
(
2012
)
1
,
pp. 97-126
Persistent link: https://www.econbiz.de/10009667953
Saved in:
49
The effects of prices, advertising, expenditures, and demographics on demand for nonalcoholic beverages
Okrent, Abigail M.
;
MacEwan, Joanna P.
- In:
Agricultural and resource economics review : ARER
43
(
2014
)
1
,
pp. 31-52
Persistent link: https://www.econbiz.de/10010367515
Saved in:
50
Joint pricing and advertising strategy with reference price effect
Lu, Lihao
;
Gou, Qinglong
;
Tang, Wansheng
;
Zhang, Jianxiong
- In:
International journal of production research
54
(
2016
)
17/18
,
pp. 5250-5270
Persistent link: https://www.econbiz.de/10011530197
Saved in:
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