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Estimating the Valuation of Advertising
Dewenter, Ralf - 2003
Mass-medias are characterized by at least two interrelated markets. Therefore,the media firm has to satisfy two interdependent demands,the demand for magazines and the demand for advertising.The utility of the readers is affected by the information of the editorial and the advertising share.The...
Persistent link: https://www.econbiz.de/10010263400
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Wettbewerbspolitik und Pressevielfalt : e. wettbewerbs- u. medientheoret. Analyse d. Pressefusionskontrolle
Rasch, Dirk - 1986
Persistent link: https://www.econbiz.de/10000746236
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Alles über die Zeitung
1986
Persistent link: https://www.econbiz.de/10000721180
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Wirtschaft in den Medien : Defizite, Chancen und Grenzen; eine kritische Bestandsaufnahme
Kalt, Gero (ed.) - 1990
Persistent link: https://www.econbiz.de/10000800817
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Zimpel
Zimpel, Dieter (contributor) - 1989
Persistent link: https://www.econbiz.de/10000561176
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Presse
Pürer, Heinz; Raabe, Johannes - 1996 - 2., korrigierte Aufl.
Persistent link: https://www.econbiz.de/10000590075
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Zeitungswörterbuch : Sachwörterbuch für den bibliothekarischen Umgang mit Zeitungen
Bohrmann, Hans (ed.); Ubbens, Wilbert (ed.) - 1994
Persistent link: https://www.econbiz.de/10000417729