"This cutting-edge book argues that the best way to advance the future of management education is to nurture scholars … investigates the underlying beliefs of key approaches to management education, identifying important avenues for future … contributions to the field. Middleton traces the historical development of management education as a discipline and introduces its …

Sustainability in corporate management, marketing and brand management -- Legal framework conditions and requirements … potential along the entire value chain -- Sustainability potential in marketing and brand management -- Don'ts in sustainable … corporate management -- Monitoring and controlling to ensure sustainable corporate management -- Development of a "green journey …