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Grether, E. T.; Holloway, Robert J.; Banks, Seymour - In: Analytical viewpoints in marketing management, (pp. 281-289). 1968

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Holloway, Robert J. - In: Applications of the sciences in marketing management, (pp. 383-430). 1968

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Holloway, Robert J. - In: Journal of marketing 31 (1967) 1, pp. 39-43

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Holloway, Robert J. - In: Consumer behavior : contemporary research in action, (pp. 394-403). 1971

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Banks, Seymour - 1965

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Banks, Seymour - In: Proceedings of the ... National Conference of the … 47 (1964), pp. 597-604

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Banks, Seymour - In: Analytical viewpoints in marketing management, (pp. 289-292). 1968

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Banks, Seymour - In: Frontiers of advertising theory and research : a …, (pp. 91-100). 1972

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Banks, Seymour - In: Journal of marketing 31 (1967) 2, pp. 5-7

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