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Commentary on "Impact of government upon the market system"
Banks, Seymour - In: Journal of marketing 31 (1967) 2, pp. 5-7
Persistent link: https://www.econbiz.de/10001872080
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The relationships between preference and purchase of brands
Banks, Seymour - In: Journal of marketing 15 (1950) 2, pp. 145-157
Persistent link: https://www.econbiz.de/10001872091
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Review and summary of "workingman's wife"
Banks, Seymour - In: Marketing management and administrative action, (pp. 220-231). 1968
Persistent link: https://www.econbiz.de/10001872105
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The role of advertising media in the attainment of advertising objectives
Banks, Seymour - In: Advertising management, (pp. 401-405). 1965
Persistent link: https://www.econbiz.de/10001872121
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Sales effects of a new counter display : two additional analyses
Banks, Seymour - In: Journal of advertising research 9 (1969) 2, pp. 29-33
Persistent link: https://www.econbiz.de/10001872129
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Commentary on "Marketing education and mrketing personnel as research areas"
Banks, Seymour - In: Journal of marketing 31 (1967) 4,1, pp. 61-63
Persistent link: https://www.econbiz.de/10001872141
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Trends affecting the implementation of advertising and promotion
Banks, Seymour - In: Journal of marketing 37 (1373) 1, pp. 19-28
Persistent link: https://www.econbiz.de/10001872148
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Using experimental design to study advertising productivity
Banks, Seymour - In: How much to spend for advertising, (pp. 72-89). 1969
Persistent link: https://www.econbiz.de/10001872166
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Experimentation in marketing
Banks, Seymour - 1965
Persistent link: https://www.econbiz.de/10004329880
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Edwin Griswold Nourse
Grether, Ewald Theophilus - 2008
Persistent link: https://www.econbiz.de/10003643986