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Moraga-González, José Luis; Padrón Fumero, Noemi - In: Environmental & resource economics : the official … 22 (2002) 3, pp. 419-447

Persistent link: https://www.econbiz.de/10001693198

R&D networks

Goyal, Sanjeev; Moraga-González, José Luis - In: The Rand journal of economics 32 (2001) 4, pp. 686-707

Persistent link: https://www.econbiz.de/10001645968

Customer directed advertising and product quality

Esteban, Lola; Hernández-García, José M.; … - 2001

Persistent link: https://www.econbiz.de/10001616964

Coupon advertising under imperfect price information

Moraga-González, José Luis; Petrakēs, Emmanuēl - In: Journal of economics & management strategy : JEMS 8 (1999) 4, pp. 523-544

Persistent link: https://www.econbiz.de/10001430194

Firms, networks and markets : a survey of recent research

Goyal, Sanjeev; Moraga-González, José Luis - In: Revue d'économie industrielle (2003) 2/3, pp. 207-232

Persistent link: https://www.econbiz.de/10001820905

Strategic targeted advertising

Galeotti, Andrea; Moraga-González, José Luis - 2003

Persistent link: https://www.econbiz.de/10001792404

Hybrid R&D

Goyal, Sanjeev; Konovalov, Alexander Victorovich; … - 2003

Persistent link: https://www.econbiz.de/10001792529

A model of strategic targeted advertising

Galeotti, Andrea; Moraga-González, José Luis - 2004

We study a simultaneous move game of targeted advertising and pricing in a market with various consumer segments. In this setting we explore the implications of market segmentation on firm competitiveness. If firms are unable to target their ads on different consumer segments, a unique...

Persistent link: https://www.econbiz.de/10002059827

Hybrid R&D

Goyal, Sanjeev (contributor); … - 2003 - [Elektronische Ressource]

Persistent link: https://www.econbiz.de/10001902866

Economics : an emerging small world?

Goyal, Sanjeev; Leij, Marco van der; Moraga-González, … - 2004

Persistent link: https://www.econbiz.de/10001884023

A service of the

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