Similar Search Results

Service dominant logic and market orientation : a case study of Brazilian agribusiness firms

Albuquerque, Mariangela Duarte Soares; Martins, Tomás … - In: Review of marketing science 20 (2022) 1, pp. 147-173

Persistent link: https://www.econbiz.de/10013447853

Measuring market orientation, innovative marketing strategies and performance : evidence from the Malaysian agro-food manufacturers

Nitty Hirawaty Kamarulzaman; Nurul Hasyima Khairuddin; … - In: Journal of agribusiness in developing and emerging … 13 (2023) 2, pp. 211-228

Persistent link: https://www.econbiz.de/10014311552

Integrating sustainable development into their marketing strategy : practices of Lebanese agri-food industries

Davidavičienė, Vida; Abou Fayad, Cendrella; Gergess, Marc - In: Verslas : teorija ir praktika : Vilniaus Gedimino … 25 (2024) 1, pp. 24-35

Amidst technological growth and its environmental implications, there's a global push for sustainable development using ethical methods that benefit both the planet and humanity. This underscores a rising corporate trend towards sustainability. Adopting this approach requires fresh methods and...

Persistent link: https://www.econbiz.de/10014636097