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Marketing applications of MDS...
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Marktforschung
39
Conjoint analysis
17
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17
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17
Market research
15
Marketing theory
11
Marketingtheorie
11
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10
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Marketingmanagement
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Absatz
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Green, Paul E.
168
Krieger, Abba M.
34
Wind, Yoram
22
Robinson, Patrick J.
13
Carmone, Frank J.
12
DeSarbo, Wayne S.
10
Carroll, J. Douglas
9
Tull, Donald S.
9
Frank, Ronald E.
8
Rao, Vithala R.
7
Sheth, Jagdish N.
7
Carroll, J.
5
Wind, Yoram (Jerry)
5
Jain, Arun K.
4
Alderson, Wroe
3
DeSarbo, Wayne
3
FitzRoy, Peter T.
3
Halbert, Michael H.
3
Lenk, Peter J.
3
Srinivasan, V.
3
Young, Martin R.
3
Chaturvedi, Anil
2
Fitzroy, Peter T.
2
Goldberg, Stephen M.
2
Hauser, John R.
2
Johnson, Richard M.
2
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2
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2
Schaffer, Catherine M.
2
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2
Smith, Scott M.
2
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1
Albaum, Gerald
1
Arabie, Phipps
1
Bansal, Pradeep
1
Becknell, jr., James C.
1
Bortel, F. J. van
1
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1
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Journal of marketing research : JMR
17
Fundamentals of marketing research ; Vol. 6
10
Marketing research : a magazine of management and applications
8
Legends in marketing
7
Marketing research and modeling : progress and prospects; a tribute to Paul E. Green
6
Marketing Science
5
European Journal of Operational Research
4
Business Horizons
3
Business horizons
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European journal of operational research : EJOR
3
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Management science : journal of the Institute for Operations Research and the Management Sciences
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2
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International series in quantitative marketing
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
New-product forecasting : models and applications
2
Advertising management
1
Biometrics
1
Computational Statistics & Data Analysis
1
Corporate strategy and product innovation
1
Decision Sciences
1
Editor's series in marketing
1
Editorʹs Series in Marketing
1
Entscheidungshilfen im Marketing
1
Explorations in consumer behavior : a symposium held at the University of Texas, 18.-19.4.1966. Spons. by the Department of Marketing Administration, Graduate Scholl of Business, the University of Texas
1
Harvard business review : HBR
1
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1
Interfaces : the INFORMS journal on the practice of operations research
1
International Series in Quantitative Marketing
1
International series in quantitative marketing : ISQM
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Journal of Advertising Research
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ECONIS (ZBW)
110
OLC EcoSci
25
RePEc
21
USB Cologne (EcoSocSci)
14
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21
Bayesian decision theory in pricing strategy
Green, Paul E.
- In:
Readings in marketing : the qualitative and …
,
(pp. 416-431)
.
1967
Persistent link: https://www.econbiz.de/10002539200
Saved in:
22
Bayesian decision theory in pricing strategy
Green, Paul E.
- In:
Journal of marketing
27
(
1963
)
1
,
pp. 5-14
Persistent link: https://www.econbiz.de/10002539216
Saved in:
23
Bayesian decision theory in pricing strategy
Green, Paul E.
- In:
Marketing management and administrative action
,
(pp. 483-498)
.
1968
Persistent link: https://www.econbiz.de/10002539230
Saved in:
24
Bayesian decision theory in princing strategy
Green, Paul E.
- In:
Marketing management and the Indian economy
,
(pp. 287-304)
.
1970
Persistent link: https://www.econbiz.de/10002539241
Saved in:
25
Bayesian statistics & product decisions
Green, Paul E.
- In:
Business horizons
5
(
1962
)
3
,
pp. 101-109
Persistent link: https://www.econbiz.de/10002539282
Saved in:
26
Bayesian statistics and product decisions
Green, Paul E.
- In:
Marketing models : quantitative and behavioral
,
(pp. 313-325)
.
1964
Persistent link: https://www.econbiz.de/10002539293
Saved in:
27
Bayesian statistics and product decisions
Green, Paul E.
- In:
Organizational decision making
,
(pp. 303-311)
.
1967
Persistent link: https://www.econbiz.de/10002539303
Saved in:
28
Bayesian statistics and product decisions
Green, Paul E.
- In:
Corporate strategy and product innovation
,
(pp. 428-438)
.
1976
Persistent link: https://www.econbiz.de/10002539315
Saved in:
29
Consumer use of information
Green, Paul E.
- In:
On knowing the consumer
,
(pp. 67-80)
.
1966
Persistent link: https://www.econbiz.de/10002539489
Saved in:
30
Decision theory in market planning and research
Green, Paul E.
- In:
Models, measurement and marketing : a special project …
,
(pp. 171-197)
.
1965
Persistent link: https://www.econbiz.de/10002539540
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