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Selected socioeconomic and demographic characteristics associated with purchasing involvement
Slama, Mark E.; Tashchian, Armen - In: Journal of marketing 49 (1985) 1, pp. 72-82
Persistent link: https://www.econbiz.de/10002814335
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Consumer's buying behavior and the structure of retail industries
Shraier, Shmuel Dov - 1970
Persistent link: https://www.econbiz.de/10002822398
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The surpluses and shortages in consumer behavior theory and research
Sheth, Jagdish N. - In: Journal of the Academy of Marketing Science 7 (1979) 4, pp. 414-427
Persistent link: https://www.econbiz.de/10002825123
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Amerikanischer Konsumerismus : Erscheinungsformen, Ziele, Auswirkungen
Weber, Adolf - In: Berichte über Landwirtschaft : Zeitschrift für … 51 (1973) 2, pp. 396-407
Persistent link: https://www.econbiz.de/10002983424
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Black and White perceptions of competing stores : an application on nonmetric multidimensional scaling
Whipple, Thomas W.; Neidell, Lester A. - In: Journal of retailing 47 (1971/72) 4, pp. 5-20
Persistent link: https://www.econbiz.de/10002985437
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Die Bedeutung der nonverbalen Kommunikationsforschung für Marktforschung und Werbung
Weinburg, Peter - In: Marktorientierte Unternehmungsführung, (pp. 455-474). 1984
Persistent link: https://www.econbiz.de/10002985848
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Group influence on consumer brand choice
Witt, Robert E. - 1970
Persistent link: https://www.econbiz.de/10002986114
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The role of interest rates in the aggregate consumption function
Weber, Warren Edward - 1969
Persistent link: https://www.econbiz.de/10002987044
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A general model for understanding organizational buying behavior
Webster jr., Frederick E.; Wind, Yoram - In: Journal of marketing 36 (1972) 2, pp. 12-19
Persistent link: https://www.econbiz.de/10002990835
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Customer intelligence : from data to dialogue
Kelly, Sean - 2006
The concept of customer intelligence : from product to customer -- Achieving an intelligence capability : from data to knowledge -- The eclipse of mass marketing : from many to one -- Achieving segmentation and differentiation : from fuzzy to focused -- The collapse of time : from lapsed to real...
Persistent link: https://www.econbiz.de/10002995265