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Industrial source loyalty
Wind, Yoram - In: Journal of marketing research : JMR 7 (1970) 4, pp. 450-457
Persistent link: https://www.econbiz.de/10003012258
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Effects of price and salesman expertise on customer purchasing behavior
Woodside, Arch G.; Davenport jr., J. William - In: The journal of business : B 49 (1976) 1, pp. 51-59
Persistent link: https://www.econbiz.de/10003013243
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The effect of purchase characteristics on postdecision product reevaluation
Winter, Frederick W. - In: Journal of marketing research : JMR 11 (1974) 2, pp. 164-171
Persistent link: https://www.econbiz.de/10003013732
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A laboratory experimental study of the dynamics of attitude and choice behavior
Winter jr., Frederick William - 1972
Persistent link: https://www.econbiz.de/10003013766
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Role of consumer preferences in an economic system
Zinam, Oleg - In: The American journal of economics and sociology 33 (1974) 4, pp. 337-350
Persistent link: https://www.econbiz.de/10003013876
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Consumer choice strategies : simplifying vs. optimizing
Wright, Peter - In: Journal of marketing research : JMR 12 (1975) 1, pp. 60-67
Persistent link: https://www.econbiz.de/10003014577
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Use of consumer judgment models in promotion planning
Wright, Peter L. - In: Journal of marketing 37 (1973) 4, pp. 27-33
Persistent link: https://www.econbiz.de/10003016900
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Consumer choice, portfolio decisions, and transaction costs
Zabel, Edward - In: Econometrica : journal of the Econometric Society, an … 41 (1973) 2, pp. 321-335
Persistent link: https://www.econbiz.de/10003022444
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Consumer product attitudes in market segment analysis
Sproles, George Bryan - 1969
Persistent link: https://www.econbiz.de/10002851632
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A general procedure for estimating consumer preference distributions
Srinivasan, V. - In: Journal of marketing research : JMR 12 (1975) 4, pp. 377-389
Persistent link: https://www.econbiz.de/10002858649