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Basic marketing : a managerial approach
McCarthy, E. Jerome - 1968 - 3. ed
Persistent link: https://www.econbiz.de/10002413673
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Basic marketing : a managerial approach
McCarthy, E. Jerome - 1971 - 4. ed
Persistent link: https://www.econbiz.de/10002413685
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Multidimensional scaling applications in market segmentation
Nevers, John vincent - 1972
Persistent link: https://www.econbiz.de/10002574202
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Marketing and society : text and cases
Gist, Ronald R. - 1974
Persistent link: https://www.econbiz.de/10002463115
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Markets and marketing : an orientation
Preston, Lee E. - 1970
Persistent link: https://www.econbiz.de/10002651650
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Toward a normative model of promotional decision making
Aaker, David A. - In: Management science : journal of the Institute of … 19 (1973) 6, pp. 593-603
Persistent link: https://www.econbiz.de/10001784225
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The congruence of store image and self image as it relates to store loyalty
Bellenger, Danny N.; Steinberg, Earle; Stanton, Wilbur W. - In: Journal of retailing 52 (1976) 1, pp. 17-32
Persistent link: https://www.econbiz.de/10001896032
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Market segmentation using models of multidimensional purchasing behavior
Blattberg, Robert C.; Sen, Subrata K. - In: Journal of marketing 38 (1974) 4, pp. 17-28
Persistent link: https://www.econbiz.de/10001920538
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The management of promotion : consumer behavior and demand stimulation
Brink, Edward L.; Kelly, William T. - 1963
Persistent link: https://www.econbiz.de/10001948562
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The Great writings in marketing : selected readings together with the authors' own retrospective commentaries
Thompson, Howard Arthur (contributor) - 1976
Persistent link: https://www.econbiz.de/10001471020