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The role of advertising in cha...
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Kaiser, Harry M.
60
Eisend, Martin
48
Pelsmacker, Patrick de
37
Taylor, Charles Raymond
37
Anderson, Simon P.
29
Nickel, Volker
29
Pflaum, Dieter
29
Kind, Hans Jarle
28
Gierl, Heribert
27
Marfels, Christian
27
Septianto, Felix
27
Hundhausen, Carl
26
Rosengren, Sara
26
Saffer, Henry
26
Okazaki, Shintaro
25
Bruhn, Manfred
24
Dahlén, Micael
24
Pepels, Werner
24
Sethi, Suresh
24
Van Reenen, John
24
Zaccour, Georges
24
Diehl, Sandra
23
Esch, Franz-Rudolf
23
Patterson, Christina
23
Stafford, Marla Royne
23
Schweiger, Günter
22
Yoon, Sukki
22
Autor, David H.
21
Bock, Betty
21
Haucap, Justus
21
Kinnucan, Henry W.
21
Adams, Walter
20
Caves, Richard E.
20
Huh, Jisu
20
Jacquemin, Alexis
20
Mueller, Barbara
20
Silk, Alvin J.
20
Weiss, Christoph R.
20
White, Lawrence J.
20
Wilbur, Kenneth C.
20
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Springer Fachmedien Wiesbaden
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Europäische Kommission
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Zentralausschuss der Werbewirtschaft
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OECD
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Documentation Française <Paris>
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USA / Bureau of the Census
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Axel-Springer-Verlag
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European Society for Opinion and Marketing Research
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IP Deutschland GmbH <Köln>
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Journal of advertising research
240
International journal of advertising : the review of marketing communications
213
Journal of advertising
185
International journal of advertising : the quarterly review of marketing communications
182
Journal of business research : JBR
176
Journal of advertising : official publication of the American Academy of Advertising
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Economics letters
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NBER Working Paper
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Journal of promotion management : JPM
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Review of industrial organization : RIO
82
European journal of operational research : EJOR
77
Journal of marketing
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Wirtschaft und Wettbewerb
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CESifo working papers
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Europäische Hochschulschriften / 5
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Journal of historical research in marketing
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Southern economic journal
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European journal of marketing : EJM
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Journal of promotion management : innovations in planning and applied research
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The American economic review
65
Applied economics
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The review of economics and statistics
64
Journal of marketing research : JMR
62
International journal of internet marketing and advertising : IJIMA
60
Jahrbuch der Absatz- und Verbrauchsforschung
59
Voprosy ėkonomiki : ordena trudovogo krasnogo znameni ežemesjačnyj žurnal ; Vserossijskoe ėkonomičeskoe izdanie
59
Journal of retailing and consumer services
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SpringerLink / Bücher
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Discussion paper / Centre for Economic Policy Research
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Psychology & marketing
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ECONIS (ZBW)
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141
Evolution and efficiency of concentration : manufacturing industries in the Czech economy 1989 - 1992
Zemplínerová, Alena
-
1994
Persistent link: https://www.econbiz.de/10000889767
Saved in:
142
The rise of big business and the beginnings of antitrust and railroad regulation : 1870 - 1900
Himmelberg, Robert F.
(
contributor
)
-
1994
Persistent link: https://www.econbiz.de/10000889874
Saved in:
143
The monopoly issue and antitrust : 1900 - 1917
Himmelberg, Robert F.
(
contributor
)
-
1994
Persistent link: https://www.econbiz.de/10000889875
Saved in:
144
I valori della concorrenza : [3.] congresso internazionale, Milano, 26 - 28 marzo 1992, organizzato dal Centro Nazionale di Prevenzione e Difesa Sociale ... ; [supplemento al N. 6...
1992
Persistent link: https://www.econbiz.de/10000890104
Saved in:
145
Endogenous industry structure in vertical duopoly
Halonen, Maija
-
1994
Persistent link: https://www.econbiz.de/10000891388
Saved in:
146
Structures, performances et stratégies des groupes pétroliers internationaux
Perruchet, Denis
-
1994
Persistent link: https://www.econbiz.de/10000891652
Saved in:
147
Die Gestaltung der Leistungstiefe im Spannungsfeld von Unternehmensstrategie und staatlicher Wettbewerbspolitik
Hammes, Michael
-
1994
Persistent link: https://www.econbiz.de/10000892300
Saved in:
148
Die Abgrenzung des relevanten Technologiemarktes : ein interdisziplinärer Ansatz zur Messung von Wettbewerbswirkungen von FuE-Kooperations- und Konzentrationsvorhaben
Schwab, Bernhard
-
1994
-
1. Aufl
Persistent link: https://www.econbiz.de/10000892433
Saved in:
149
Einige Überlegungen zum Herfindahl-Index und seinen Erweiterungen : aus dem Institut für Volkswirtschaftslehre der Universität Hohenheim
Loetzner, Thomas
-
1994
Persistent link: https://www.econbiz.de/10000894312
Saved in:
150
Banken in Japan heute : kulturelle Besonderheiten und Erfahrungen im japanischen Finanzwesen
Stein, Heinrich von
(
contributor
); …
-
1994
Persistent link: https://www.econbiz.de/10000894390
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