Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
The role of advertising in cha...
Similar by subject
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Werbung
13,887
Advertising
9,824
Unternehmenskonzentration
6,947
Market concentration
6,581
Wirtschaftskonzentration
5,145
Werbewirkung
3,816
Advertising effects
3,762
Konsumentenverhalten
2,919
Consumer behaviour
2,913
Theorie
2,912
Theory
2,853
Deutschland
2,417
USA
1,998
Online-Marketing
1,809
Internet marketing
1,804
United States
1,753
Wettbewerb
1,391
Vereinigte Staaten
1,317
Competition
1,038
Germany
1,026
Bank
833
Marketing
801
Markenführung
747
Brand management
743
Wettbewerbspolitik
719
Fusion
652
advertising
651
Marketingmanagement
650
Großbritannien
648
Competition policy
639
Marketing management
631
Marktstruktur
628
Industrie
618
Market structure
586
Merger
567
Preismanagement
562
Pricing strategy
562
Social Web
557
Social web
556
Welt
553
more ...
less ...
Online availability
All
Undetermined
4,255
Free
3,673
Type of publication
All
Article
14,146
Book / Working Paper
11,482
Journal
192
Database
1
Other
1
Type of publication (narrower categories)
All
Article in journal
8,343
Aufsatz in Zeitschrift
8,343
Graue Literatur
2,080
Non-commercial literature
2,080
Working Paper
1,670
Arbeitspapier
1,588
Aufsatz im Buch
1,188
Book section
1,188
Hochschulschrift
921
Thesis
436
Collection of articles of several authors
373
Sammelwerk
373
Konferenzschrift
265
Aufsatzsammlung
226
Bibliografie enthalten
197
Bibliography included
197
Amtsdruckschrift
146
Government document
146
Dissertation u.a. Prüfungsschriften
137
Lehrbuch
132
Textbook
115
Conference proceedings
108
Conference paper
81
Konferenzbeitrag
81
Case study
70
Fallstudie
70
Collection of articles written by one author
55
Sammlung
55
Statistik
50
Wörterbuch
48
Reprint
41
Statistics
39
Bibliografie
38
Ratgeber
36
Festschrift
34
Bibliographie
33
Handbook
33
Handbuch
33
Mehrbändiges Werk
33
Multi-volume publication
33
more ...
less ...
Language
All
English
15,549
Undetermined
5,588
German
3,767
French
321
Russian
205
Italian
112
Spanish
93
Polish
65
Dutch
50
Swedish
47
Hungarian
24
Danish
21
Portuguese
20
Czech
17
Croatian
14
Finnish
10
Norwegian
9
Slovak
8
Ukrainian
8
Serbian
7
Bulgarian
6
Romanian
2
Turkish
2
Afrikaans
1
Arabic
1
Persian
1
Japanese
1
Latvian
1
Lithuanian
1
Multiple languages
1
Slovenian
1
Chinese
1
more ...
less ...
Author
All
Kaiser, Harry M.
60
Eisend, Martin
48
Pelsmacker, Patrick de
37
Taylor, Charles Raymond
37
Anderson, Simon P.
29
Nickel, Volker
29
Pflaum, Dieter
29
Kind, Hans Jarle
28
Gierl, Heribert
27
Marfels, Christian
27
Septianto, Felix
27
Hundhausen, Carl
26
Rosengren, Sara
26
Saffer, Henry
26
Okazaki, Shintaro
25
Bruhn, Manfred
24
Dahlén, Micael
24
Pepels, Werner
24
Sethi, Suresh
24
Van Reenen, John
24
Zaccour, Georges
24
Diehl, Sandra
23
Esch, Franz-Rudolf
23
Patterson, Christina
23
Stafford, Marla Royne
23
Schweiger, Günter
22
Yoon, Sukki
22
Autor, David H.
21
Bock, Betty
21
Haucap, Justus
21
Kinnucan, Henry W.
21
Adams, Walter
20
Caves, Richard E.
20
Huh, Jisu
20
Jacquemin, Alexis
20
Mueller, Barbara
20
Silk, Alvin J.
20
Weiss, Christoph R.
20
White, Lawrence J.
20
Wilbur, Kenneth C.
20
more ...
less ...
Institution
All
National Bureau of Economic Research
121
Monopolkommission
55
Springer Fachmedien Wiesbaden
38
Europäische Kommission
31
Zentralausschuss der Werbewirtschaft
21
OECD
17
Documentation Française <Paris>
14
USA / Bureau of the Census
12
Axel-Springer-Verlag
11
American Marketing Association
10
Federal Trade Commission
10
United States / Congress / House / Select Committee on Small Business
10
European Society for Opinion and Marketing Research
8
IP Deutschland GmbH <Köln>
8
United States / Congress / Senate / Committee on the Judiciary / Subcommittee on Antitrust and Monopoly
8
Kommission zur Ermittlung der Konzentration im Medienbereich
7
Monopolies Commission
7
RWI - Leibniz-Institut für Wirtschaftsforschung
7
United States / Congress / Senate / Committee on the Judiciary
7
Zentralverband der Deutschen Werbewirtschaft
7
Bundesstelle für Aussenhandelsinformation
6
Christian-Albrechts-Universität zu Kiel / Institut für Ernährungswirtschaft und Verbrauchslehre
5
Commission of the European Communities
5
Edward Elgar Publishing
5
Mitsubishi
5
Peter Lang GmbH
5
United States / Bureau of the Census
5
Zentralausschuss der Werbewirtschaft e. V.
5
Österreichische Werbewissenschaftliche Gesellschaft
5
Advertising Research Foundation
4
American Enterprise Institute for Public Policy Research
4
Axel Springer Verlag, Marketing Anzeigen
4
BDW, Deutscher Kommunikationsverband
4
Bundesstelle für Außenhandelsinformation <Köln>
4
Bundesverband der Deutschen Industrie
4
Communautés Européennes, Direction Générale de la Concurrence
4
Confederation British Industry
4
Deutschland / Bundesregierung
4
European Advertising Academy
4
Großbritannien / Department of Trade and Industry
4
more ...
less ...
Published in...
All
Journal of advertising research
240
International journal of advertising : the review of marketing communications
213
Journal of advertising
185
International journal of advertising : the quarterly review of marketing communications
182
Journal of business research : JBR
176
Journal of advertising : official publication of the American Academy of Advertising
170
Journal of marketing communications
146
The journal of industrial economics
134
The antitrust bulletin : the journal of American and foreign antitrust and trade regulation
123
NBER working paper series
118
International journal of industrial organization
107
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
104
Working paper / National Bureau of Economic Research, Inc.
91
Economics letters
88
Management science : journal of the Institute for Operations Research and the Management Sciences
88
NBER Working Paper
87
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
86
Journal of promotion management : JPM
82
Review of industrial organization : RIO
82
European journal of operational research : EJOR
77
Journal of marketing
76
Wirtschaft und Wettbewerb
75
CESifo working papers
72
Europäische Hochschulschriften / 5
72
Journal of historical research in marketing
72
Southern economic journal
72
European journal of marketing : EJM
66
Journal of promotion management : innovations in planning and applied research
66
The American economic review
65
Applied economics
64
The review of economics and statistics
64
Journal of marketing research : JMR
62
International journal of internet marketing and advertising : IJIMA
60
Jahrbuch der Absatz- und Verbrauchsforschung
59
Voprosy ėkonomiki : ordena trudovogo krasnogo znameni ežemesjačnyj žurnal ; Vserossijskoe ėkonomičeskoe izdanie
59
Journal of retailing and consumer services
58
SpringerLink / Bücher
56
Discussion paper / Centre for Economic Policy Research
55
Psychology & marketing
55
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
52
more ...
less ...
Source
All
ECONIS (ZBW)
24,140
USB Cologne (EcoSocSci)
1,524
EconStor
98
USB Cologne (business full texts)
30
BASE
8
RePEc
8
ArchiDok
7
OLC EcoSci
7
more ...
less ...
Showing
151
-
160
of
25,822
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
151
Monopoly power, efficiency and manufacturing profitability in a small open economy : New Zealand experience
Ratnayake, Ravindra
-
1994
Persistent link: https://www.econbiz.de/10000895163
Saved in:
152
The deconcentration of the West German steel industry : 1949 - 1953
Warner, Isabel
-
1991
Persistent link: https://www.econbiz.de/10000895513
Saved in:
153
The multiproduct firm : horizontal and vertical integration
Helpman, Elhanan
-
1983
Persistent link: https://www.econbiz.de/10000895703
Saved in:
154
Essays on vertically related market, endogenous quality, and international trade
Park, Ki-hong
-
1993
Persistent link: https://www.econbiz.de/10000896008
Saved in:
155
Stellungnahme zu dem Entwurf einer Verordnung der Kommission zur Anwendung von Artikel 85 Absatz 3 EG-Vertrag auf bestimmte Gruppen von Vereinbarungen, Beschlüssen und aufeinander...
1994
Persistent link: https://www.econbiz.de/10000896219
Saved in:
156
Regional industry localization under Cournot competition
Combes, Pierre-Philippe
-
1994
Persistent link: https://www.econbiz.de/10000896437
Saved in:
157
Competition in the computer industry : hearing before the Subcommittee on Economic and Commercial Law of the Committee on the Judiciary, House of Representatives, One Hundred Third...
1994
Persistent link: https://www.econbiz.de/10000896630
Saved in:
158
Reaktionen auf den Konsultationsprozess zum Grünbuch "Pluralismus und Medienkonzentration im Binnenmarkt - Bewertung der Notwendigkeit einer Gemeinschaftsaktion" : Mitteilung der K...
1994
Persistent link: https://www.econbiz.de/10000896666
Saved in:
159
Price and quality : essays on product differentiation
Häckner, Jonas
-
1993
Persistent link: https://www.econbiz.de/10000896923
Saved in:
160
Financial intermediation as vertical integration
Berlin, Mitchell
;
Mester, Loretta J.
-
1993
-
[Rev.]
Persistent link: https://www.econbiz.de/10000854428
Saved in:
First
Prev
12
13
14
15
16
17
18
19
20
21
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
