Mizerski, Richard; Mizerski, Katherine; Lam, Desmond; … - In: Journal of Business Research 66 (2013) 9, pp. 1605-1611
The theories used to understand and predict regular non-problem gambling are almost exclusively affective or cognitive …-oriented. These include motives, self-esteem, image enhancement and illusions of control over random events. However, gambling is one … of future behavior in gambling, habit offers little additional insight into gambling behavior in that form. …