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Advertising and socialization
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Subject
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Werbung
13,855
Advertising
9,788
Werbewirkung
3,791
Advertising effects
3,737
Konsumentenverhalten
2,873
Consumer behaviour
2,867
Online-Marketing
1,789
Internet marketing
1,784
Theorie
1,368
Theory
1,337
Deutschland
923
USA
906
Marketing
790
United States
756
Markenführung
734
Brand management
730
advertising
648
Marketingmanagement
640
Marketing management
621
Social Web
551
Social web
550
Germany
472
Preismanagement
460
Pricing strategy
460
Markenimage
450
Brand image
438
Markenartikel
426
Wettbewerb
400
Zielgruppe
346
Brand
345
Target group
333
Werbewirtschaft
313
Competition
298
Werbepsychologie
298
Öffentlichkeitsarbeit
286
Advertising industry
277
Vereinigte Staaten
276
Spieltheorie
271
Psychology of advertising
269
Internet
268
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Online availability
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Undetermined
3,317
Free
1,929
Type of publication
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Article
7,619
Book / Working Paper
6,111
Journal
128
Database
1
Other
1
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Article in journal
5,554
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5,554
Graue Literatur
812
Non-commercial literature
812
Aufsatz im Buch
713
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713
Working Paper
653
Arbeitspapier
617
Hochschulschrift
406
Collection of articles of several authors
218
Sammelwerk
218
Thesis
210
Konferenzschrift
147
Aufsatzsammlung
131
Lehrbuch
116
Textbook
99
Dissertation u.a. Prüfungsschriften
97
Bibliografie enthalten
74
Bibliography included
74
Conference paper
55
Konferenzbeitrag
55
Conference proceedings
51
Case study
50
Fallstudie
50
Wörterbuch
47
Ratgeber
36
Reprint
32
Guidebook
30
Bibliographie
29
Collection of articles written by one author
28
Sammlung
28
Handbook
23
Handbuch
23
Enzyklopädie
22
Amtsdruckschrift
19
Bibliografie
19
Government document
19
Nachschlagewerk
19
Reference book
19
Glossar enthalten
17
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English
9,662
German
2,181
Undetermined
1,912
French
63
Russian
25
Swedish
18
Italian
10
Dutch
10
Polish
9
Danish
6
Finnish
6
Spanish
6
Portuguese
4
Norwegian
3
Bulgarian
2
Croatian
2
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2
Afrikaans
1
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1
Czech
1
Multiple languages
1
Romanian
1
Serbian
1
Turkish
1
Ukrainian
1
Chinese
1
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Author
All
Kaiser, Harry M.
60
Eisend, Martin
48
Pelsmacker, Patrick de
37
Taylor, Charles Raymond
37
Anderson, Simon P.
29
Nickel, Volker
29
Pflaum, Dieter
29
Kind, Hans Jarle
28
Gierl, Heribert
27
Septianto, Felix
27
Rosengren, Sara
26
Saffer, Henry
26
Hundhausen, Carl
25
Okazaki, Shintaro
25
Bruhn, Manfred
24
Pepels, Werner
24
Sethi, Suresh
24
Zaccour, Georges
24
Dahlén, Micael
23
Diehl, Sandra
23
Esch, Franz-Rudolf
23
Schweiger, Günter
22
Stafford, Marla Royne
22
Yoon, Sukki
22
Kinnucan, Henry W.
21
Huh, Jisu
20
Mueller, Barbara
20
Wilbur, Kenneth C.
20
Yoon, Hye Jin
20
Silk, Alvin J.
19
Ford, John B.
18
Schlosser, Rainer
18
Terlutter, Ralf
18
Campbell, Colin L.
17
Carlson, Les
17
Dens, Nathalie
17
Jullien, Bruno
17
Kloss, Ingomar
17
Nilssen, Tore
17
Prasad, Ashutosh
17
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Institution
All
National Bureau of Economic Research
54
Springer Fachmedien Wiesbaden
35
Zentralausschuss der Werbewirtschaft
21
Axel-Springer-Verlag
11
American Marketing Association
10
European Society for Opinion and Marketing Research
8
IP Deutschland GmbH <Köln>
8
RWI - Leibniz-Institut für Wirtschaftsforschung
7
Zentralverband der Deutschen Werbewirtschaft
7
Bundesstelle für Aussenhandelsinformation
6
Zentralausschuss der Werbewirtschaft e. V.
5
Österreichische Werbewissenschaftliche Gesellschaft
5
Advertising Research Foundation
4
Axel Springer Verlag, Marketing Anzeigen
4
BDW, Deutscher Kommunikationsverband
4
Confederation British Industry
4
European Advertising Academy
4
Federal Trade Commission
4
IGI Global
4
Institut für Medienentwicklung und Kommunikation <Frankfurt, Main>
4
Nordic Council of Ministers
4
American Academy of Advertising
3
American Enterprise Institute for Public Policy Research
3
Axel Springer Verlag
3
Bundesstelle für Außenhandelsinformation <Köln>
3
Bundesverband Deutschen Industrie
3
Bundesverband der Deutschen Industrie
3
Cornell University / Department of Agricultural Economics
3
Deutsche Werbewissenschaftliche Gesellschaft
3
Deutscher Werberat
3
Informationsgemeinschaft zur Feststellung der Verbreitung von Werbeträgern
3
Institute of Practitioners in Advertising
3
International Association of Business Communicators
3
International Chamber of Commerce
3
Munich Business School
3
Peter Lang GmbH
3
Rationalisierungs-Kuratorium der Deutschen Wirtschaft
3
Reklamutredningen, Utbildningsdepartementet
3
Uni-Taschenbücher GmbH
3
United States / Congress / House / Committee on Interstate and Foreign Commerce
3
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Published in...
All
Journal of advertising research
234
International journal of advertising : the review of marketing communications
210
Journal of advertising
185
International journal of advertising : the quarterly review of marketing communications
182
Journal of advertising : official publication of the American Academy of Advertising
170
Journal of business research : JBR
167
Journal of marketing communications
146
Journal of promotion management : JPM
82
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
82
Management science : journal of the Institute for Operations Research and the Management Sciences
81
Journal of marketing
74
European journal of operational research : EJOR
73
Journal of historical research in marketing
70
European journal of marketing : EJM
66
Journal of promotion management : innovations in planning and applied research
66
Journal of marketing research : JMR
62
International journal of internet marketing and advertising : IJIMA
60
Journal of retailing and consumer services
57
Jahrbuch der Absatz- und Verbrauchsforschung
55
NBER working paper series
54
International journal of industrial organization
53
Psychology & marketing
53
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
52
Journal of current issues and research in advertising : JCIRA
51
SpringerLink / Bücher
50
Health marketing quarterly
49
Journal of current issues and research in advertising
45
NBER Working Paper
45
Marketing : ZFP ; journal of research and management
42
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
42
Working paper / National Bureau of Economic Research, Inc.
41
Markenartikel : das Magazin für Markenführung
39
Young consumers : insight and ideas for responsible marketers
37
Journal of business ethics : JOBE
35
Marketing letters : a journal of research in marketing
34
Journal of global marketing
33
Advertising theory
31
CESifo working papers
31
Journal of consumer research : JCR ; an interdisciplinary bimonthly
31
Esomar congress
30
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Source
All
ECONIS (ZBW)
12,452
USB Cologne (EcoSocSci)
1,307
EconStor
46
USB Cologne (business full texts)
30
BASE
8
OLC EcoSci
7
ArchiDok
6
RePEc
4
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Showing
91
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100
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91
Upstream pricing and advertising signal downstream demand
Albæk, Svend
;
Overgaard, Per Baltzer
-
1992
Persistent link: https://www.econbiz.de/10000834354
Saved in:
92
Annotated bibliography of generic commodity promotion research
Hurst, Susan J.
;
Forker, Olan D.
-
1991
-
Rev
Persistent link: https://www.econbiz.de/10000835184
Saved in:
93
Televisiomainonta ja ohjelmaympäristö : tutkimus ohjelmaympäristön ja katsojan sitoutuneisuuden vaikutuksesta asenteisiin
Valkeinen, Hanna
;
Valsta, Leni
-
1992
Persistent link: https://www.econbiz.de/10000835501
Saved in:
94
Advertising restrictions as rent increasing costs
Morris, John Richard
;
Langenfeld, James A.
-
1992
Persistent link: https://www.econbiz.de/10000836216
Saved in:
95
Frau und
Werbung
: Vorurteile und Forschungsergebnisse
Bergler, Reinhold
;
Pörzgen, Brigitte
;
Harich, Katrin R.
-
1992
Persistent link: https://www.econbiz.de/10000838959
Saved in:
96
Communication in the Third World : seizing advertising opportunities in the 1990s
Green, Nick
;
Lascaris, Reg
-
1990
-
1. ed., 1. impr
Persistent link: https://www.econbiz.de/10000839266
Saved in:
97
Role of advertising in oligopolistic markets : theory and evidence
Metwally, Mokhtar Mohammed
-
1991
Persistent link: https://www.econbiz.de/10000840812
Saved in:
98
Advertising and coordination
Bagwell, Kyle
;
Ramey, Garey
-
1992
Persistent link: https://www.econbiz.de/10000841630
Saved in:
99
Price competition and advertising in oligopoly
Bester, Helmut
;
Petrakēs, Emmanuēl
-
1992
Persistent link: https://www.econbiz.de/10000842124
Saved in:
100
Die Gewinnung des öffentlichen Vertrauens : ein Lehrbuch der Markentechnik
Domizlaff, Hans
-
1982
-
Neu zusammengestellte Ausgabe
Persistent link: https://www.econbiz.de/10000842360
Saved in:
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