The Narver and Slater market orientation scale is tested in the context of service firms in the transition economies of central Europe and found to be both valid and reliable. The survey examined levels of market orientation in 205 business to business services companies and 141 consumer...

First part introduces typical tourist programs of health resorts in Slovenia, their competitive advantage and possible routes of development. In the second part certain elements of perceived quality of health resorts in Slovenia are presented, stemming from the national visitor survey. Third...