Die Marke ist der bedeutendste Vermögenswert vieler Unternehmen. Durch die Globalisierung der wirtschaftlichen Aktivitäten muss sich die Marke zunehmend in heterogenen Märkten beweisen. Entscheidend für den nachhaltigen Markterfolg ist das von den Nachfragern in den Zielmärkten...

This book explores the unique relationships between professional baseball teams and the unique ways professional baseball leagues are organized in North America with a primary focus on how proximity can and does impact consumer demand. Perhaps more than any other matter that arises in the...

"Globalization is commonly described in trade and cultural terms but its impact on unions and collective bargaining is seldom assessed. The few studies of unions and globalization are mostly collections of cases studies of how unions can work together or with other alliance partners to defend...