Chapter 1. Introduction -- Chapter 2. The Language of Politeness. Theoretical Considerations and Practical Implications -- Chapter 3. Linguistic Impoliteness: The Case of Slurs -- Chapter 4. The Different Facets of Discrimination -- Chapter 5. The Economic Effects of Linguistic Discrimination --...

How should a Western company manage cross-culturally corporate values in its foreign subsidiaries? Do these values make sense everywhere and can they assumed to be universal or, on the contrary, are they culturally Western specific? Philippe d'Iribarne provides answers to these timely and urgent...