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Modtagerkendetegn og dynamik i mediateorien
Ottesen, Otto - In: Afhandlinger fra Handelshøjskolen i København : …, (pp. 50-62). 1967
Persistent link: https://www.econbiz.de/10002603200
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Studier i virksomhedens mediabeslutninger
Ottesen, Otto - 1973
Persistent link: https://www.econbiz.de/10002603223
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Marketing communication management : [a holistic approach for increased profitability]
Ottesen, Otto - 2001
Persistent link: https://www.econbiz.de/10001528018
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Viktigste oppgave for kommunikasjonsforskningen : °a oke innsikten i markedstilbudet!
Ottesen, Otto - In: Ledelse & erhvervsøkonomi 51 (1987) 2, pp. 57-65
Persistent link: https://www.econbiz.de/10001023565
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Marketing communication management
Ottesen, Otto - 2001 - 1. ed.
Persistent link: https://www.econbiz.de/10004608998
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Attitudes toward advertising. Existence and significance for ad readership and evaluation
Ottesen, Otto - 1981
Persistent link: https://www.econbiz.de/10000559488
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Kompendium i markedsføringsplanlægning
Ingebrigtsen, Stig; Ottesen, Otto - 1980
Persistent link: https://www.econbiz.de/10003161469
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Det Kommunikationsbevidste salg
Ottesen, Otto (ed.); Arndt, Johan (contributor) - 1973
Persistent link: https://www.econbiz.de/10002795343
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Innføring i markedskommunikasjon : et forsøk på en sammenhengende, beslutningsorientert fremstilling
Ottesen, Otto - 1981 - 2. opl
Persistent link: https://www.econbiz.de/10002603025
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"Long run effect" of advertising : a conceptual discussion
Ottesen, Otto - 1980
Persistent link: https://www.econbiz.de/10002603194