Purpose – The research objective was to understand what low‐income or emerging consumers living in the Latin American region understand as value when considering retail offerings. Design/methodology/approach – The methodology employed for primary research was qualitative. Six of the major...

Purpose – The purpose of this paper is to identify variables that intervene in the relationship between shopping center image and frequency of visits to that shopping center. Variables investigated as intervening are desires, intentions, and positive anticipated emotions....

Purpose – The purpose of the present study is to test that perceived risk is a multidimensional concept both when it is associated to the purchase of store brands and national brands and analyzes the effect of perceived risk on store brands proneness. Design/methodology/approach – In order...

Purpose – The purpose of this paper is to investigate how consumers dispose of fashion products and how it might be possible to increase sustainable consumption of textiles. Design/methodology/approach – Increasing volumes of textiles are being produced, purchased and disposed of in landfill...

Purpose – Store brands represent an important part of the consumer goods market and a prominent research area. The purpose of this paper is to address a well‐defined problem of store brand research and is concerned with individual characteristics that explain heterogeneous preferences for...

Purpose – This paper attempts to determine effective push‐pull marketing strategies concerning olive oil in Greece, based on the analysis of consumers' and distributors' values and the comparison of importance that each group gives to different product characteristics....

Purpose – The purpose of this study is to compare the patrons of chain home centers and patrons of small hardware stores. Design/methodology/approach – A questionnaire was administered to individuals residing in two adjacent metropolitan areas located in the US Midwest. Respondents were...

Purpose – In line with changes in consumer demand, models used in empirical study of the shopping experience have expanded. Reflecting the integrative (experiential and utilitarian) nature of shopping experience, the paper aims to propose an overarching stimulus‐organism‐response based...

Purpose – To examine shopping motives and behaviour in shopping centres in Hungary, which has seen rapid and recent development in its retail structure. To explore whether the level of hedonic shopping value derived by consumers is less pronounced than in more developed market economies, and...

Purpose – The purpose of this paper is to explore how the shopping mall environment impacts on hedonic and utilitarian shopping experiences, and approach behaviour of fashion leaders and followers. Design/methodology/approach – Fashion shoppers' response and behaviour has been modelled in an...