Purpose – Fast‐developed IT products have had a great impact on high technology business. With increases of foreign investments flowing into Chinese IT markets, the impact of national culture and ethnicity on consumer behaviour has become a recognized issue. The main purpose of this paper is...

Purpose – The purpose of this paper is to identify the factors that may influence a consumer to pay a premium for a product or service communicating ethical information. Design/methodology/approach – A survey was administered to 77 subjects and a conceptual model of five specific...

Purpose – The purpose of this research is to advance understanding of the socially responsible apparel consumer by exploring apparel consumption behaviors perceived by consumers to be eco‐conscious. Design/methodology/approach – This study used a qualitative approach to collect and analyze...

Purpose – The purpose of this research is to investigate the brand social responsibility (BSR) construct, and to develop a scale to measure this construct. Design/methodology/approach – Using corporate social responsibility scales and the existing literature, a pre‐test to establish an...

Purpose – To create a sustainable environment, the aim of this study is to explore and identify the components of environmental attitude that can drive the specific ecological behaviour of Indian consumers. Further, it defines environmental attitude components as moderators and investigates...

Purpose – The purpose of this study is to examine the effects of social capital within a community on the adoption of consumer eco-behaviour or environmentally sustainable behaviour of consumers. The authors draw on the behavioural perspective model (BPM) of consumer behaviour and social...

Purpose – The purpose of this study is to expand the knowledge base of Baby Boomers’ attitudes, behaviours and perceived barriers related to fair trade purchasing. Design/methodology/approach – This study included 168 Baby Boomers. Data were collected through an online questionnaire. Data...

States mergers and acquisitions (M&A) activity produces notoriously mixed results but that some companies do very well using M&A to grow shareholder returns at a phenomenal rate. Records that M&A, long seen as the domain of finance and strategy, is becoming something to be managed across all...