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Seeing the voice of the customer : the Zaltman metaphor elicitation technique
Zaltman, Gerald; Higie, Robin A. - 1993
Persistent link: https://www.econbiz.de/10000876062
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The Black consumer : dimensions of behavior and strategy
Joyce, George (compiler); Govoni, Norman A. P. (contributor) - 1971 - [1st ed.]
Persistent link: https://www.econbiz.de/10000548120
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Minorities and marketing : research challenges
Andreasen, Alan R. (contributor);  … - 1977
Persistent link: https://www.econbiz.de/10000548134
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Minority markets
United States / Bureau of Domestic Commerce / Consumer … - 1975
Persistent link: https://www.econbiz.de/10000548440
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Modern marketing : dynamics and management
Hepner, Harry Walker - 1955
Persistent link: https://www.econbiz.de/10000550766
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Problems in marketing
Brown, Milton P.; Cardozo, Richard N.; Cunningham, Scott M. - 1968 - 4. ed
Persistent link: https://www.econbiz.de/10000554491
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Marketing research: management and methods
Wentz, Walter B. - 1972
Persistent link: https://www.econbiz.de/10000556155
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The practice of marketing research
Davies, Anthony Hawes - 1973
Persistent link: https://www.econbiz.de/10000556307
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Principles of marketing
Diamond, Jay; Pintel, Gerald - 1972
Persistent link: https://www.econbiz.de/10000556589
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The people motivators : consumer and sales incentives in modern marketing
Turner, Howard M. - 1973
Persistent link: https://www.econbiz.de/10000556695