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Advertising : creative communication with consumers
Hepner, Harry Walker - 1964 - 4 ed.
Persistent link: https://www.econbiz.de/10000674672
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Advertising and competition
Backman, Jules - 1967
Persistent link: https://www.econbiz.de/10000567769
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Advertising
Mandell, Maurice Ira - 1968
Persistent link: https://www.econbiz.de/10000568063
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Readings in advertising and promotion strategy
Barban, Arnold M. (compiler);  … - 1968 - 1. print
Persistent link: https://www.econbiz.de/10000568359
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Advertising principles and problems
Dirksen, Charles J.; Kroeger, Arthur - 1968 - 3. ed
Persistent link: https://www.econbiz.de/10000569205
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Die Messung des Werbeerfolges
Hilse, Heidegret - 1970
Persistent link: https://www.econbiz.de/10000570683
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Zur Begrenzung der Offensivwerbung
Merk, Gerhard - 1977
Persistent link: https://www.econbiz.de/10000065635
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Werbung und Preis in Analyse und Planung
Czap, Hans - 1980
Persistent link: https://www.econbiz.de/10000066445
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Werbepolitik multinationaler Unternehmungen
Steffens, Silvia - 1982
Persistent link: https://www.econbiz.de/10000072174