We consider a joint assortment, inventory, and pricing problem of a retailer selling multiple vertically differentiated products of a single category. Consumers are heterogeneous in their willingness to pay for product quality. But the retailer only knows the distribution of consumer...

Customers' preference for the hedonic benefits (e.g., aesthetics) and utilitarian benefits (e.g., functionality) offered by a product varies depending on the context — buying versus selling, and choice versus willingness-to-pay. However, a customer's preference formation could involve brand...

I study a monopolistic pricing problem in which the consumer performs product research to determine whether or not to purchase a good. The consumer receives a signal of quality via a Brownian motion process with a type-dependent drift. I fully characterize the consumer's optimal strategy; she...

In many markets, firms make their products complex through add-ons, thus making them difficult to evaluate and compare. How does this product obfuscation affect competition, sellers’ profits, and buyers’ welfare? We study these questions in a competitive experimental market in which sellers...

In many markets, firms make their products complex through add-ons, thus making them difficult to evaluate and compare. How does this product obfuscation affect competition, sellers’ profits, and buyers’ welfare? We study these questions in a competitive experimental market in which sellers...

Consumer review systems have become an important marketing communication tool through which consumers share and learn product information. Although there is abundant evidence that consumer reviews have significant impact on product sales, the design of consumer review systems and its impact on...