Aref, Mayada M.; Okasha, Ahmed E. - In: Review of economics and political science : REPS 5 (2020) 1, pp. 21-37
Purpose - In a dynamic environment, understanding the consumer's behavior in an online market is critical for the development of online retailers' strategies. In Egypt, although the number of internet users is growing rapidly, online shopping is at an early stage of development. In addition,...