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Perreault jr., William D.; Young, Forrest W. - In: Journal of marketing research : JMR 17 (1980) 1, pp. 1-13

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Perreault jr., William D.; uss, Frederick A.R - In: MSU business topics 22 (1974) 3, pp. 37-45

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Perreault jr., William D.; Russ, Frederick A. - In: Views of marketing : a reader, (pp. 138-149). 1979

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Perreault jr., William D.; Russ, Frederick A. - In: Journal of marketing 40 (1976) 2, pp. 3-10

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Perreault jr., William D.; Russ, Frederick A. - In: Decision sciences : DS 7 (1976) 2, pp. 186-201

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Perreault jr., William D.; Darden, William R. - In: Journal of marketing research : JMR 12 (1975) 3, pp. 333-342

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Perreault jr., William D.; French, Warren A.; Harris … - In: The journal of business : B 50 (1977) 1, pp. 50-62

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Cavinato, Joseph L.; Perreault jr., William D. - In: Journal of purchasing and materials management 12 (1976) 2, pp. 13-19

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Spiro, Rossan L.; Perreault jr., William D. - In: Journal of business research : JBR 6 (1978) 1, pp. 1-15

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Spiro, Rossan L.; Perreault jr., William D. - In: The journal of business : B 52 (1979) 3, pp. 435-455

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