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Report of the Congress pursuant to the Public Health Cigarette Smoking Act
1971
Persistent link: https://www.econbiz.de/10003233783
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Economies of scale in advertising beer and cigarettes
Peles, Yoram - In: The journal of business : B 44 (1971) 1, pp. 32-37
Persistent link: https://www.econbiz.de/10002631032
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Oligopoly price behavior and the business cycle
Cyert, R. M. - In: Journal of political economy 63 (1955) 1, pp. 41-51
Persistent link: https://www.econbiz.de/10002045499
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Strategy and market structure
Shubik, Martin - In: Economic theories of international politics, (pp. 148-170). 1968
Persistent link: https://www.econbiz.de/10002826420
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Short-term forecasts of advertising expenditures
Dhalla, Nariman K. - In: Journal of advertising research 19 (1979) 1, pp. 7-14
Persistent link: https://www.econbiz.de/10002060126
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Advertising principles and problems
Dirksen, Charles J.; Kroeger, Arthur - 1973 - 4. ed
Persistent link: https://www.econbiz.de/10002084898
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The advertising-agency industry : organization, entry, and concentration
Peterson, R. D. - In: Antitrust law & economics review 6 (1973) 4, pp. 83-98
Persistent link: https://www.econbiz.de/10002664564
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Advertising behavior of the regulated public utility
Pierson, James H. S. - 1974
Persistent link: https://www.econbiz.de/10002644072
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Evaluating effectiveness of advertising expenditures : a return on investment model
Runyon, Lowell Richard - 1970
Persistent link: https://www.econbiz.de/10002726032