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A theoretical model to optimize advertising expenditures
Granger jr., Fred Wells - 1973
Persistent link: https://www.econbiz.de/10002517522
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Advertising expenditures as an economic stabilizer, 1945-64
Verdon, Walter A.; McConnell, Campbell R.; Roesler, … - In: The quarterly review of economics and business : … 8 (1968) 2, pp. 7-18
Persistent link: https://www.econbiz.de/10002973428
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Some guidelines for advertising budgeting
Hurwood, David L.; Brown, James K. - 1972
Persistent link: https://www.econbiz.de/10003056408
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Advertising behavior of the regulated public utility
Pierson, James H. S. - 1974
Persistent link: https://www.econbiz.de/10002644072
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Evaluating effectiveness of advertising expenditures : a return on investment model
Runyon, Lowell Richard - 1970
Persistent link: https://www.econbiz.de/10002726032
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Conglomerate subsidization of advertising expenditures : some empirical evidence
Riesz, Peter C. - In: The antitrust bulletin : the journal of American and … 19 (1974) 4, pp. 761-782
Persistent link: https://www.econbiz.de/10002689624
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The advertising budget
Robinson, Frank D. - In: Marketing Management Viewpoints : Commentary and readings, (pp. 363-372). 1970
Persistent link: https://www.econbiz.de/10002704483
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The advertising-agency industry : organization, entry, and concentration
Peterson, R. D. - In: Antitrust law & economics review 6 (1973) 4, pp. 83-98
Persistent link: https://www.econbiz.de/10002664564
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The newspaper rate differential : another element in the explanation
Primeaux jr., Walter J. - In: The journal of business : B 48 (1975) 4, pp. 492-499
Persistent link: https://www.econbiz.de/10002674297
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Short-term forecasts of advertising expenditures
Dhalla, Nariman K. - In: Journal of advertising research 19 (1979) 1, pp. 7-14
Persistent link: https://www.econbiz.de/10002060126