Opesade, Adeola Omobola; Fabowale, Omotola A. - In: International Journal of Online Marketing (IJOM) 8 (2018) 3, pp. 19-35
Online shopping is one of the dividends of the Internet technology. Online shops give shoppers the privilege of getting some benefits that cannot be offered in a physical store. Despite this, many potential customers have not embraced the technology, due to varying factors. The present article...