Discusses the role of the chairman in culture change asserting that corporate success or failure begins with the chairman. Contends that the more mechanistic, short‐term and opportunistic his reasons for attempting TQM, the less chance of success, because the whole culture of the organisation...

The book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won't work. You'll learn the simple but comprehensive process of designing and testing value propositions, taking the guesswork out of creating products and...