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The role of pre-innovation platform activity for diffusion success : Evidence from consumer innovations on a 3D printing platform

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Understanding the different pre and post peak adoption drivers in the process of Mobile Social Networking diffusion

Giovannetti, Emanuele; Hamoudia, Mohsen - 2018

ensuing relevance of users' generated content, a member's utility from joining a social networking platform increases with the … number of users, so that higher penetration levels increase the utility of new adopters and the expected utility of the …

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Consumers' switching to disruptive technology products : the roles of comparative economic value and technology type

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The Role of Pre-Innovation Platform Activity for Diffusion Success : Evidence from Consumer Innovations on a 3D Printing Platform

Claussen, Jörg - 2020

Digital platforms are becoming increasingly important for household sector innovators that seek support for the innovation process and that want to make innovations available to large audiences. Innovation development and diffusion is especially challenging for first-time innovators as they...

Persistent link: https://www.econbiz.de/10012847764