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Mathematical models in marketing
Murdick, Robert G. - 1971
Persistent link: https://www.econbiz.de/10000572010
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The design paradox : the contribution of in-house and external design activities on product market performance
Czarnitzki, Dirk; Thorwarth, Susanne - 2009
This paper explores the contribution of design activities on product market performance of Belgian companies. While there is mounting evidence that design can be seen as a strategic tool to successfully spur sales of new product developments at the firm level, the topic of design innovation has...
Persistent link: https://www.econbiz.de/10003893121
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Gut liking for the ordinary : incorporating design fluency improves automobile sales forecasts
Landwehr, Jan Rüdiger; Labroo, Aparna A.; Herrmann, Andreas - In: Marketing science : the marketing journal of the … 30 (2011) 3, pp. 416-429
Persistent link: https://www.econbiz.de/10009160796
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Het keuzeproces voor nieuwe produkten en markten
Francois, Pierre - 1985
Persistent link: https://www.econbiz.de/10002210106
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Metode şi tehnici de cercetare a produselor
Ionescu, Gheorghe; Mleşniţă, Radu; Paina, Nicolae - 1980
Persistent link: https://www.econbiz.de/10003197250
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Marketing şi desfacerea produselor
1976
Persistent link: https://www.econbiz.de/10003180192
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Néhány új termék bevezetésével kapcsolatos tapasztalatok
Hoffmann, Istvánné; László, Molnár - In: Ipargazdaság : a Szervezési és Vezetési Tudományos … 24 (1972) 11, pp. 5-8
Persistent link: https://www.econbiz.de/10002845222
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The effect of introductory price on sales
Hoel, Robert Floyd - 1972
Persistent link: https://www.econbiz.de/10002847717
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Design és marketing
Pavkovics, Mária - In: Marketing : a Marketing Centrum OPK Kft. folyóirata 19 (1985) 1, pp. 11-15
Persistent link: https://www.econbiz.de/10002634544
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The value of market share and the product life cycle : a game-theoretic model
Karnani, Aneel - In: Management science : journal of the Institute for … 30 (1984) 6, pp. 696-712
Persistent link: https://www.econbiz.de/10002145853