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Hale, Frank C. - In: Frontiers of advertising theory and research : a …, (pp. 29-37). 1972

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Peltzman, Sam; Joskow, Paul L.; Nelson, Phillip - In: The journal of law & economics 24 (1981) 3, pp. 403-448

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Gottlieb, Norman E. - In: The Trademark reporter 64 (1974) 6, pp. 498-502

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Maurizi, Alex R. - In: The Western economic journal : journal of the Western … 10 (1972) 3, pp. 321-329

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Linder, B. J. - In: Journal of marketing 32 (1968) 4/1, pp. 40-44

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Loevinger, Lee; Pitofsky, Robert - In: The Conference Board record : reporting to management … 10 (1973) 1, pp. 23-28

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Kottman, E. John - In: Marquette business review 19 (1975) 3, pp. 117-123

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Leigh, James (contributor); … - 1978

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Howard, John A.; Hulbert, James - 1973

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1974

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