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Macromarketing: evolution of thought : proceedings of the fourth Macromarketing Seminar, University of Colorado, Boulder, Colorado, August 9-12, 1979
Fisk, George (ed.); Nason, Robert W. (ed.);  … - Macromarketing Seminar <4, 1979, Boulder, Colo.>; … - 1980
Persistent link: https://www.econbiz.de/10000736686
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Enhancing knowledge development in marketing
Bloom, Paul N. (contributor) - 1989
Persistent link: https://www.econbiz.de/10000810623
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Game theory in marketing management : issues and applications
Di Benedetto, C. Anthony - 1986
Persistent link: https://www.econbiz.de/10000767763
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Estimating gravitational market share models
Bultez, Alain V.; Naert, Philippe Antoine - 1973
Persistent link: https://www.econbiz.de/10000771064
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Anwendungsbezogene Marketing-Theorie : Arbeitsmaterialien
Hesse, Jürgen - 1989
Persistent link: https://www.econbiz.de/10000771820
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ShARP II [two] : asymmetric cannibalism between substitute items listed by retailers
Bultez, Alain V. (contributor) - 1988
Persistent link: https://www.econbiz.de/10000776592
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Marketing aus schwedischer Sicht
Reichel, Jürgen - 1988
Persistent link: https://www.econbiz.de/10000778471
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Space management support systems : from ShARP to MESs?
Bultez, Alain V. - 1989
Persistent link: https://www.econbiz.de/10000781600
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Clarifying ShARP misconceptions of space allocation objectives
Bultez, Alain V. - 1989
Persistent link: https://www.econbiz.de/10000781604