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BRAND EXPERIENCE - Mind the gap between brand expectation and delivery - Many companies fail to grasp the importance of aligning their brand promises with the customer experiences...
Sant, Roger - In: ADMAP : for decisionmakers in advertising, marketing, … (2009), pp. 40-41
Persistent link: https://www.econbiz.de/10008333122
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Customer driven competitive positioning - an approach towards developing an effective customer service strategy
Chudy, Bernard; Sant, Roger - In: Marketing and research today : the journal of the … 21 (1993) 3, pp. 155-170
Persistent link: https://www.econbiz.de/10006412677
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Focus: CRM & loyalty - Delivering 'real' customer relationships - Successful CRM rests on performance and involvement. How are your company's emotional connections?
Sant, Roger; Roy, Soumya - In: ADMAP : for decisionmakers in advertising, marketing, … 39 (2004) 2, pp. 23-25
Persistent link: https://www.econbiz.de/10007791115