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Zur medialen Disposition der Ökonomie : Vom oikos zur anonymen Vergemeinschaftung
Wiegerling, Klaus - In: Maschinen, die unsere Brüder werden : …, (pp. 67-81). 2008
Persistent link: https://www.econbiz.de/10003640035
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Interaktivität in Netzwerken
Heesen, Jessica - In: Maschinen, die unsere Brüder werden : …, (pp. 83-93). 2008
Persistent link: https://www.econbiz.de/10003640041
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"Real-time communication" - kritische Reflexion der Leitbilder aktueller technischer Entwicklungen im Bereich von Kommunikations- und Kollaborationssystemen
Klein, Stefan; Frössler, Frank - In: Maschinen, die unsere Brüder werden : …, (pp. 95-111). 2008
Persistent link: https://www.econbiz.de/10003640050
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High and low context messages
Hall, E. T. - 2008
Persistent link: https://www.econbiz.de/10003728334
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Public relations theory : the reconstructive approach
Bentele, Günter - In: Public relations research : European and international …, (pp. 19-31). 2008
Persistent link: https://www.econbiz.de/10003728351
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The intereffication model : theoretical discussions and empirical research
Bentele, Günter; Nothhaft, Howard - In: Public relations research : European and international …, (pp. 33-47). 2008
Persistent link: https://www.econbiz.de/10003728356
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Openness in metaphorical and straightforward advertisements : appreciation effects
Lagerwerf, Luuk; Meijers, Anoe - In: Journal of advertising : official publication of the … 37 (2008) 2, pp. 19-30
Persistent link: https://www.econbiz.de/10003732277
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Public relations metrics : measurment and evaluation ; an overview
Ruler, Betteke van; Tkalac Verčič, Ana; Verčič, Dejan - In: Public relations metrics : research and evaluation, (pp. 1-18). 2008
Persistent link: https://www.econbiz.de/10003753824
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Empirical research in contemporary social sciences relevant to public relations : toward a network approach
Kleinnijenhuis, Jan - In: Public relations metrics : research and evaluation, (pp. 60-87). 2008
Persistent link: https://www.econbiz.de/10003753828
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Conceptualizing quantitative research in public relations
Grunig, James E. - In: Public relations metrics : research and evaluation, (pp. 88-119). 2008
Persistent link: https://www.econbiz.de/10003753830