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Marketing, Grundlage modernen Modeschaffens
Lauer, Werner - 1973
Persistent link: https://www.econbiz.de/10000420923
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Schrifttum über Verbrauchs- und Modeforschung : in Auswahl zusammengestellt
Bergler, Georg - 1960
Persistent link: https://www.econbiz.de/10000510292
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Der Einfluss der Mode auf den Absatz von Substitutivgütern : (Dargestellt an einigen Beispielen) /Franz Ranft
Ranft, Franz - 1958
Persistent link: https://www.econbiz.de/10000154849
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Fashion marketing research
Gray, Patricia - In: Fashion marketing, (pp. 97-128). 2009
Persistent link: https://www.econbiz.de/10003766585
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Anatomy of a trend
Vejlgaard, Henrik - 2008
Persistent link: https://www.econbiz.de/10003466981
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Market information approaches, product innovativeness, and firm performance : an empirical study in the fashion industry
Cillo, Paola; DeLuca, Luigi M.; Troilo, Gabriele - In: Research policy : policy, management and economic … 39 (2010) 9, pp. 1242-1252
Persistent link: https://www.econbiz.de/10008798353
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Predictors of fashion clothing involvement among Indian youth
Khare, Arpita; Rakesh, Sapna - In: Journal of targeting, measurement and analysis for marketing 18 (2010) 3/4, pp. 209-220
Persistent link: https://www.econbiz.de/10008840818
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Mode-Forschung in der Praxis von Textil-Betrieben
Lickes, Leo - In: Referate der 7. Arbeitstagung für …, (pp. 23-39). 1967
Persistent link: https://www.econbiz.de/10003617769
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2011 : trendspotting for the next decade
Laermer, Richard - 2008
Persistent link: https://www.econbiz.de/10003681790