The aim of this study is to analyze the impact of governmental market interventions in Serbia, among them a wheat export ban, on the country's integration into the international wheat market and the domestic wheat-to-bread supply chain during the global commodity price peaks in 2007/08 and...

Purpose - The advanced technology enables retailers to develop customer profile analysis (CPA) to implement personalized pricing. However, considering the efficiency of developing CPA, the benefit to different retailers of implementing more precise personalized pricing remains unclear. Thus,...