Intro -- Library of Congress Cataloging-in-Publication Data -- Contents -- Preface -- Pay-for-Delay: How Drug Company Pay-Offs Cost Consumers Billions -- Summary -- Recommendation -- Background -- Findings from Pharmaceutical Agreement Filings from FY2004 through FY2009 -- Study Methodology --...

Cover -- Contents -- Testimonials -- Introduction -- Part I: Mastering the Art of Pricing Value -- Chapter 1: What Is Value? -- Chapter 2: The Power of Leverage -- Chapter 3: C#1 Control Your Fear -- Chapter 4: C#2 Comprehend Value -- Chapter 5: C#3 Create Value -- Chapter 6: C#4 Capture Value...

Cover -- Half-title -- Title -- Copyright -- Contents -- Figures -- Tables -- Preface -- Frequently used symbols -- License agreement -- Warranty disclaimer -- 1 Introduction -- 1.1 Motivation -- 1.2 Contribution to existing literature -- 1.3 Approach -- 1.3.1 Game theory and industrial...

This volume analyses value and equilibrium. Chapters on the decisions of household and on the theory of the firm (including short and long-term planning and investment) include both static and dynamic analysis. * Based on the enlarged sixth German edition this English edition contains many...

Innovations in pricing can be transformative, but to reach their potential companies must devote equal attention to technical and organizational capabilities. Most firms, however, only pay attention to the technical dimensions of pricing, which severely limits the success of their initiatives....