Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Innovative Crossmedia-Werbestr...
Similar by subject
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Markenartikel
9,315
Brand
8,276
Brand management
5,479
Markenführung
5,476
Konsumentenverhalten
4,510
Consumer behaviour
4,506
Markenimage
3,451
Brand image
3,418
Beziehungsmarketing
1,335
Relationship marketing
1,334
Theorie
940
Theory
926
Werbeplanung
895
Deutschland
879
Advertising planning
809
Werbewirkung
792
Advertising effects
774
Werbung
708
Marketingmanagement
706
Marketing management
695
Germany
629
USA
602
Online-Marketing
591
Internet marketing
585
United States
584
Advertising
577
Social Web
569
Social web
569
Handelsmarke
542
Store brand
522
Brand loyalty
499
Marketing
458
Markentreue
446
Luxury goods
437
Luxusgüter
437
Feuer
433
Fire
432
Einzelhandel
430
Retail trade
415
Markenpolitik
411
more ...
less ...
Online availability
All
Undetermined
3,382
Free
1,862
Type of publication
All
Article
7,696
Book / Working Paper
3,880
Journal
52
Other
4
Type of publication (narrower categories)
All
Article in journal
5,546
Aufsatz in Zeitschrift
5,546
Aufsatz im Buch
1,138
Book section
1,138
Graue Literatur
654
Non-commercial literature
654
Hochschulschrift
546
Working Paper
483
Arbeitspapier
457
Thesis
401
Collection of articles of several authors
167
Sammelwerk
167
Bibliografie enthalten
109
Bibliography included
109
Case study
105
Fallstudie
105
Aufsatzsammlung
103
Reprint
73
Conference paper
68
Konferenzbeitrag
68
Dissertation u.a. Prüfungsschriften
56
Konferenzschrift
49
Ratgeber
49
Lehrbuch
43
Guidebook
40
Textbook
33
research-article
30
Conference proceedings
26
Mehrbändiges Werk
25
Multi-volume publication
25
Handbook
24
Handbuch
24
Collection of articles written by one author
22
Sammlung
22
Statistik
21
Amtsdruckschrift
20
Government document
20
Article
19
Statistics
19
Company information
11
more ...
less ...
Language
All
English
8,585
German
1,858
Undetermined
1,055
French
65
Lithuanian
20
Spanish
15
Italian
11
Dutch
7
Polish
7
Swedish
7
Portuguese
6
Indonesian
4
Romanian
4
Russian
4
Danish
2
Finnish
2
Kazakh
2
Slovenian
2
Serbian
2
Arabic
1
Bulgarian
1
Croatian
1
Hungarian
1
Japanese
1
Multiple languages
1
Norwegian
1
Slovak
1
more ...
less ...
Author
All
De Chernatony, Leslie
35
Sattler, Henrik
35
Bruhn, Manfred
33
Keller, Kevin Lane
33
Esch, Franz-Rudolf
31
Burmann, Christoph
28
Fournier, Susan
27
Baumgarth, Carsten
26
Huber, Frank
26
Dawes, John
24
Phau, Ian
24
Gierl, Heribert
23
King, Stephen
21
Meffert, Heribert
20
Romaniuk, Jenni
20
Melewar, T. C.
19
Sarkar, Abhigyan
19
Bauer, Hans H.
18
Fetscherin, Marc
18
Franses, Philip Hans
18
Hildebrandt, Lutz
18
Hruschka, Harald
18
Ko, Eunju
17
Ahlert, Dieter
16
Bronnenberg, Bart J.
16
Chintagunta, Pradeep K.
16
Elliott, Richard
16
Rahman, Zillur
16
Rossiter, John R.
16
Steenkamp, Jan-Benedict E. M.
16
Diamantopoulos, Adamantios
15
Dubé, Jean-Pierre
15
Kapferer, Jean-Noël
15
Khan, Imran
15
Sharp, Byron
15
Loureiro, Sandra Maria Correia
14
Olbrich, Rainer
14
Pelsmacker, Patrick de
14
Sarkar, Juhi Gahlot
14
Veloutsou, Cleopatra
14
more ...
less ...
Institution
All
National Bureau of Economic Research
33
Springer Fachmedien Wiesbaden
30
Université Paris-Dauphine (Paris IX)
25
Institut für Demoskopie Allensbach
18
Markenverband
12
Gesellschaft zur Erforschung des Markenwesens
10
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
9
NetLibrary, Inc
8
Université Paris-Dauphine
7
Deutsche Werbewissenschaftliche Gesellschaft
6
Europäische Kommission
6
Verlag Dr. Kovač
6
Information Resources Management Association
5
International Institute of Social and Economic Sciences
5
Lithuanian University of Agriculture
5
OECD
5
Siauliai University
5
Vytautas Magnus University
5
Österreichische Werbewissenschaftliche Gesellschaft
5
Europäische Kommission / Generaldirektion Umwelt
4
Fördergesellschaft Marketing an der Universität Augsburg
4
Haufe-Lexware GmbH & Co. KG
4
ISM University of Management and Economics
4
United States Trademark Association
4
Axel-Springer-Verlag / Media-Service
3
Books on Demand GmbH <Norderstedt>
3
Europäische Kommission / Gemeinsame Forschungsstelle
3
Europäische Kommission / Gemeinsame Forschungsstelle 5109549-X
3
Fakulteta za Management, Univerza na Primorskem
3
HEC Paris (École des Hautes Études Commerciales)
3
Sonderforschungsbereich Quantifikation und Simulation Ökonomischer Prozesse
3
Springer Gabler <Firma>
3
ToKnowPress
3
UNCTAD Secretariat
3
Universitat Pompeu Fabra / Departament d'Economia i Empresa
3
World Bank Group
3
AMACOM
2
American Marketing Association
2
Center for Economic Research <Tilburg>
2
Centre for International Economic Studies
2
more ...
less ...
Published in...
All
Journal of business research : JBR
296
The journal of brand management : an international journal
295
The journal of product & brand management
200
Journal of retailing and consumer services
175
Journal of advertising research
89
SpringerLink / Bücher
88
The Trademark reporter
85
European journal of marketing : EJM
83
Psychology & marketing
81
Journal of marketing research : JMR
78
Markenartikel : das Magazin für Markenführung
75
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
70
Journal of marketing
60
Journal of marketing communications
56
International journal of advertising : the quarterly review of marketing communications
49
Asia Pacific journal of marketing and logistics
48
Marketing intelligence & planning
47
Marketing : ZFP ; journal of research and management
44
Marketing letters : a journal of research in marketing
44
Journal of strategic marketing
41
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
41
Jahrbuch der Absatz- und Verbrauchsforschung
40
Journal of consumer research : JCR ; an interdisciplinary bimonthly
40
Journal of fashion marketing and management
39
The journal of consumer marketing
38
Journal of retailing
37
Journal of the Academy of Marketing Science
37
International journal of hospitality management
36
Business horizons
35
NBER working paper series
35
International journal of market research : JMRS ; the journal of the Market Research Society
34
Journal of international consumer marketing
33
Journal of marketing management : MM
33
Journal of promotion management : JPM
33
Management science : journal of the Institute for Operations Research and the Management Sciences
33
European journal of marketing
32
Journal of marketing management : JMM ; journal of the Academy of Marketing
32
European journal of operational research : EJOR
30
Industrial marketing management : the international journal for industrial and high-tech firms
30
Journal of advertising : official publication of the American Academy of Advertising
30
more ...
less ...
Source
All
ECONIS (ZBW)
10,847
RePEc
311
USB Cologne (EcoSocSci)
303
Other ZBW resources
61
EconStor
50
BASE
44
OLC EcoSci
8
USB Cologne (business full texts)
4
ArchiDok
4
more ...
less ...
Showing
1
-
10
of
11,632
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The media handbook : a complete guide to advertising media selection, planning, research, and buying
Katz, Helen E.
-
2010
-
4. ed.
Persistent link: https://www.econbiz.de/10003892475
Saved in:
2
Anforderungen an Crossmedia-Kampagnen
Kratel, Harald
-
2007
Persistent link: https://www.econbiz.de/10003551773
Saved in:
3
Crossmedia : Werbekampagnen erfolgreich planen und umsetzen
Mahrdt, Niklas
-
2009
Brand
Manager, Agenturmitarbeiter, Marketing- und Verkaufsleiter. …
Persistent link: https://www.econbiz.de/10014014719
Saved in:
4
Crossmedia : Werbekampagnen erfolgreich planen und umsetzen
Mahrdt, Niklas
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003744455
Saved in:
5
Crossmedia-Management
Schneider, Martin
-
2007
-
1. Auflage
Persistent link: https://www.econbiz.de/10003530503
Saved in:
6
Maximierung des Werbeerfolges durch Test-Mailings : die Bedeutung des Stichprobenumfangs
Musiol, Gerald
;
Hüntelmann, Maria
;
Hunscher, Matthias
-
1996
Persistent link: https://www.econbiz.de/10000622239
Saved in:
7
Adressenselektion bei Mail-Order-Aktionen mittels kategorieller Regression : die Problematik der Modellauswahl
Musiol, Gerald
-
1996
Persistent link: https://www.econbiz.de/10000622378
Saved in:
8
Einsatz künstlicher neuronaler Netze bei der operativen Werbemitteleinsatzplanung im Versandhandel im Vergleich zu ökonometrischen Verfahren
Urban, Alexander
-
1998
-
Als Ms. gedr
Persistent link: https://www.econbiz.de/10000668423
Saved in:
9
Instrumente der strategischen Mediaplanung
1997
Persistent link: https://www.econbiz.de/10000955879
Saved in:
10
Dynamic allocation of pharmaceutical detailing and sampling for long-term profitability
Montoya, Ricardo
;
Netzer, Oded
;
Jedidi, Kamel
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
5
,
pp. 909-924
Persistent link: https://www.econbiz.de/10008736166
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
