Rural marketing: opportunities and challenges -- Environment and profile of the rural market -- Rural consumer -- Researching rural markets -- Saga of rural market segmentation: segmentation, aggregation, and affordability -- Positioning for value -- Value creation through innovation and product...

"The book explores the proactive and reactive features of China and India's domestic and foreign policies to address two intertwined challenges: first, China and India have taken policy measures that accord with their own domestic priorities; second, both countries have had to alter the...