Showing 125,081 - 125,090 of 129,614
’s resources on its subsidiary’s competitiveness in a foreign country. A survey was undertaken in China. All companies … participating in the study were small and medium‐sized Singapore‐China joint ventures and Singaporean wholly owned enterprises in … China. The findings indicated that the variance in a firm’s performance in a foreign country can be largely explained by the …
Persistent link: https://www.econbiz.de/10014931817
the country of origin effect on U.S. consumers’ brand perception of automobiles from China and India. Our multivariate …
Persistent link: https://www.econbiz.de/10014931855
Building on prior literature, this paper provides an empirical analysis of the impact of the Chinese institutional environment on its globalization patterns. A framework is presented through which distortive government policies act upon existing country and firm‐specific advantages, giving...
Persistent link: https://www.econbiz.de/10014931888
about the internal operations of China's chain stores. As China's markets open to the world, an understanding of the ways in … which retailers and suppliers interact in China – especially the ways in which they make product selection decisions – will … with retail food buyers in China. Interviews were conducted during 1999‐2000 in Shanghai and Beijing. The interview data …
Persistent link: https://www.econbiz.de/10014987137
Purpose – The purpose of this paper is to explore Chinese adolescents' engagement in social comparison of material possessions using qualitative inquiries. Design/methodology/approach – In total, 64 Chinese adolescents aged 13‐17 were face‐to‐face interviewed. They were asked whether...
Persistent link: https://www.econbiz.de/10014987195
using naturalistic groups as being especially appropriate for conducting qualitative marketing research in China. Design …/methodology/approach – This study is used to investigate the social construction of brands in China and to demonstrate how to create naturalistic … group interviews in China, and why it is beneficial to do so. A film footage of the various groups discussing the scenarios …
Persistent link: https://www.econbiz.de/10014987235
theatre concept. Originality/value – While foreign and domestic flagship brand stores have flourished in China, cultural …
Persistent link: https://www.econbiz.de/10014987308
incidents from China and India, and use theoretical concepts from buyer‐supplier literature to explain the outcome success or …‐buying executives in China and India. Critical incidents were classified under four retailing categories: assortment planning, product …‐term orientation and power‐dependence. Practical implications – Organized retailing is a new phenomenon in China and India. This study …
Persistent link: https://www.econbiz.de/10014987309
on the body and spirit. Self‐reflective empirical narratives from China and India evidence interpretive findings that …
Persistent link: https://www.econbiz.de/10014987311
Though the authors propose the use of an integrative approach ‐ blending the process model and the contingency approach ‐ to build and advance small firm marketing theory, they do not describe the research methodology issues in detail. Thus, this paper reviews the relevant literature on...
Persistent link: https://www.econbiz.de/10014987348