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Prioritisation of marketing investments in different types of marketing functions

Martensen, Anne; Mouritsen, Jan - In: Danish journal of management & business 79 (2015) 1, pp. 45-69

Persistent link: https://www.econbiz.de/10011441931

Using the power of Word-Of-Mouth to leverage the effect of marketing activities on consumer responses

Martensen, Anne; Mouritsen, Jan - In: Total quality management & business excellence : an … 27 (2016) 7/8, pp. 927-943

Persistent link: https://www.econbiz.de/10011581296

Special topic: Management and measurement

Gerdin, Jonas; Messner, Martin; Mouritsen, Jan - In: Scandinavian journal of management 30 (2014) 4, pp. 389-460

Persistent link: https://www.econbiz.de/10010465661

Editorial: On the significance of accounting for managerial work

Gerdin, Jonas; Messner, Martin; Mouritsen, Jan - In: Scandinavian journal of management 30 (2014) 4, pp. 389-394

Persistent link: https://www.econbiz.de/10010465711

Valuation as promise and care : the use of accounting in the entrepreneurial economy

Mouritsen, Jan; Pflueger, Dane - 2018

This is a study of analysts' use of accounting information for valuation purposes in a venture capital setting. This setting is characterized in terms of the distinctive scouting and coaching work of venture capital funders, and the unproven and incomplete nature of the ventures and...

Persistent link: https://www.econbiz.de/10012111142

Knotting the net : from 'design by deception' to an object oriented politics

Revellino, Silvana; Mouritsen, Jan - In: International journal of project management : the … 35 (2017) 3, pp. 296-306

Persistent link: https://www.econbiz.de/10011687833

Prioritising marketing activities in different types of marketing functions

Martensen, Anne; Mouritsen, Jan - In: Total quality management & business excellence : an … 28 (2017) 11, pp. 1264-1284

Persistent link: https://www.econbiz.de/10011779645

Exploring the managerial dilemmas encountered by advanced analytical equipment providers in developing service-led growth strategies

Raja, Jawwad Z.; Frandsen, Thomas; Mouritsen, Jan - In: International journal of production economics 192 (2017), pp. 120-132

Persistent link: https://www.econbiz.de/10011782323

Ex-citable accounting and the development of pervasive innovation

Revellino, Silvana; Mouritsen, Jan - In: Qualitative research in accounting & management : QRAM 14 (2017) 4, pp. 448-466

Persistent link: https://www.econbiz.de/10011797353

Developing innovation via tensions between focal firms and suppliers : the role of accounting in creating heterarchies across organisational boundaries

Mouritsen, Jan; Hald, Kim Sundtoft - In: Accounting, innovation and inter-organisational …, (pp. 140-156). 2018

Persistent link: https://www.econbiz.de/10011855605

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