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Veränderungen im Kundenprofil der Ferienhotellerie

Mazanec, Josef A. - In: Unternehmertum im Tourismus : Führen mit Erneuerungen, (pp. 19-34). 2004

Persistent link: https://www.econbiz.de/10001891154

Marketing management and tourism

Calantone, Roger J. - In: Annals of tourism research : ATR ; a social sciences journal 18 (1991) 1, pp. 101-119

Persistent link: https://www.econbiz.de/10001102690

Entscheidungshilfen für das touristische Management anhand von zwei Projektbeispielen

Mazanec, Josef A. - 1985

Persistent link: https://www.econbiz.de/10001267883

Allocating an advertising budget to international travel markets

Mazanec, Josef A. - In: Annals of tourism research : ATR ; a social sciences journal 13 (1986) 4, pp. 609-634

Persistent link: https://www.econbiz.de/10001021257

A decision support system for optimizing advertising policy of a national tourist office : model outline and case study

Mazanec, Josef A. - In: International journal of research in marketing : IJRM ; … 3 (1986) 2, pp. 63-77

Persistent link: https://www.econbiz.de/10001041171

Efficient Satisfaction Building : A Comparative Study of Ski Resorts

Zekan, Bozana - 2020

Destination managers aim at increasing and maintaining visitor satisfaction. In this study the authors examine the levels of efficiency which ski resorts attain in pursuing this objective for a sample of 54 Austrian, French, German, Italian, and Swiss ski resorts based on a survey totaling...

Persistent link: https://www.econbiz.de/10012825545