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Market segmentation : an overv...
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Methods of readership research : a thesis on some of the methodological problems encountered when studying certain consumer habits and attitudes from a marketing point view
Schyberger, Bo W.
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1965
Persistent link: https://www.econbiz.de/10000322397
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A study of interviewer behavior
Schyberger, Bo W.
- In:
Journal of marketing research : JMR
4
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1967
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pp. 32-35
Persistent link: https://www.econbiz.de/10002787521
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A case against direct questions on reading habits
Schyberger, Bo W.
- In:
Journal of advertising research
6
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1966
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4
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pp. 25-29
Persistent link: https://www.econbiz.de/10002788439
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